Your information. Handled with care.
This Privacy Policy explains how BluePeak E-com collects, uses, stores, shares and protects information when you browse our website, create an account, place an order, contact support or otherwise interact with our services.
Privacy is part of the shopping experience.
BluePeak E-com is operated by BLUEPEAK E-COM PRIVATE LIMITED. We respect the privacy of visitors and customers using our website and aim to process personal information responsibly and only for legitimate business, transaction, support, security and legal purposes.
By accessing or using our website, submitting information, creating an account or placing an order, you acknowledge the practices described in this Privacy Policy, subject to your rights and choices under applicable law.
Please read this Policy together with our Terms & Conditions and other applicable website policies.
Information We May Collect
The type of information collected depends on how you interact with BluePeak E-com.
Account & Identity Information
When you register, place an order or communicate with us, information may include:
- Your name
- Email address
- Mobile or telephone number
- Username or account details
- Billing information
- Shipping or delivery address
Order Information
When you purchase products, we may process information connected with your transaction, including:
- Order number or order ID
- Products purchased
- Quantity and selected product options
- Order value
- Billing and shipping information
- Payment or transaction status
- Delivery and tracking information
- Return, replacement or refund information
Communications
If you contact BluePeak E-com through email, telephone, website forms or other available support channels, we may retain information contained in those communications to understand and respond to your request.
Technical & Usage Information
Our website and supporting technologies may automatically receive certain technical information, including where applicable:
- IP address
- Browser type
- Device type
- Operating system
- Approximate device or network information
- Pages viewed
- Referral information
- Session and website interaction data
- Security and diagnostic logs
How We Use Information
Personal information may be processed where reasonably necessary to operate our e-commerce website and provide the services requested by customers.
Depending on your interaction with BluePeak E-com, we may use information to:
- Create and manage customer accounts.
- Receive, verify and process orders.
- Arrange order fulfilment and delivery.
- Provide order confirmations and transaction-related communication.
- Provide order tracking information.
- Respond to product and customer support enquiries.
- Process applicable cancellations, returns, replacements and refunds.
- Maintain transaction and business records.
- Protect the website, customers and business against fraud, abuse, suspicious activity and security incidents.
- Diagnose technical problems and maintain website performance.
- Comply with tax, accounting, regulatory, legal or lawful government requirements where applicable.
- Send marketing or promotional communication where permitted and where you have provided any consent required by applicable law.
Orders & Payment Information
When you place an order, certain information is necessary to process the transaction, identify the customer, provide delivery information and maintain transaction records.
Payments may be processed through banks, payment gateways, payment processors or other payment service providers made available at checkout.
Sensitive payment credentials may be submitted directly to the relevant payment service provider. The payment information retained by BluePeak E-com may therefore be limited to transaction references, payment method information, amount and payment status, depending on the payment method and service provider used.
Payment providers may process information according to their own privacy policies, terms, security practices and legal obligations.
Cookies & Similar Technologies
BluePeak E-com may use cookies, browser storage and similar technologies to support website functionality.
Depending on the features enabled on the website, cookies may be used for:
Essential
Supporting core website features such as cart, checkout, sessions, login and security.
Preferences
Remembering certain customer or website preferences where such functionality is available.
Performance
Understanding technical performance and helping diagnose website issues.
Analytics / Marketing
Where enabled, third-party tools may use cookies or similar technologies for analytics, advertising or campaign measurement.
You may be able to control or delete cookies through your browser settings. Restricting essential cookies may affect cart, login, checkout or other website functionality.
When Information May Be Shared
We do not need to make personal information publicly available in order to operate the website. Information may, however, need to be shared with service providers involved in providing the requested service.
Depending on the transaction or service, recipients may include:
- Payment gateways, banks and payment processors.
- Delivery, courier and logistics partners.
- Website hosting and infrastructure providers.
- Email, SMS or customer communication providers.
- Website security and fraud-prevention providers.
- Technology and website service providers.
- Professional advisers, auditors or accountants where reasonably necessary.
- Government, regulatory, law-enforcement, judicial or other authorities where disclosure is required or permitted by applicable law.
Service providers should receive only the information reasonably necessary for the relevant service and may be subject to their own legal and contractual obligations regarding personal information.
Data Retention
We aim to retain personal information only for as long as reasonably necessary for the purpose for which it was collected or for another lawful purpose.
Retention may depend on factors including:
- Whether your account remains active.
- Whether an order or support request remains open.
- The need to maintain transaction history.
- Applicable return or refund processes.
- Fraud prevention and website security requirements.
- Accounting, GST, tax or corporate record requirements.
- Legal claims, disputes or regulatory obligations.
Where information is no longer reasonably required and there is no lawful reason to retain it, we may delete, anonymise or otherwise securely dispose of the information as appropriate.
Information Security
BluePeak E-com aims to use reasonable administrative, technical and organisational safeguards appropriate to the nature of the information processed.
Security practices may include measures relating to:
No website, electronic transmission or storage system can be guaranteed to be completely secure. Customers should also protect their login credentials, devices and account access.
Never share your account password, verification credentials or payment authentication information with an unknown person claiming to represent BluePeak E-com.
Your Privacy Rights & Choices
Depending on applicable law, the nature of our processing and the legal provisions in force at the relevant time, you may have rights or choices relating to your personal information.
These may include the ability to:
- Request information about personal data being processed.
- Request correction of inaccurate or incomplete information.
- Request updating of relevant personal information.
- Request erasure of personal information where applicable.
- Withdraw consent where processing is based on consent, subject to applicable consequences and legal requirements.
- Raise a grievance regarding the processing of personal information.
- Exercise any nomination or other right available under applicable data-protection law.
Certain requests may be subject to verification of your identity and may be limited where retention or processing remains necessary for transaction records, fraud prevention, legal claims, tax compliance or other lawful obligations.
Children & Minors
BluePeak E-com is an e-commerce platform intended to be used for lawful shopping transactions.
Where a customer is not legally capable of entering into a transaction independently, use of the website, submission of personal information and purchases should take place with the involvement and supervision of a parent or lawful guardian as required by applicable law.
If you believe information relating to a child or minor has been provided inappropriately, please contact us so the matter can be reviewed.
External Websites & Services
Our website may contain links or integrations connected with third-party websites, payment providers, delivery services, social platforms or other external services.
Once you interact directly with a third-party service, its privacy policy and terms may apply to information processed independently by that third party.
BluePeak E-com is not responsible for the independent privacy practices of external websites or services that are not operated by BLUEPEAK E-COM PRIVATE LIMITED.
Changes to This Privacy Policy
We may update this Privacy Policy when our website, business processes, technology, service providers, regulatory requirements or legal obligations change.
The revised version may be published on this page with an updated “Last Updated” date. We encourage customers to review this page periodically for the latest version of the Policy.
Privacy & Grievance Contact
For questions concerning this Privacy Policy, your personal information, a privacy request or a grievance, you may contact BluePeak E-com using the details below.
34/1, Shop No.1/B, Rila Tower, FF Road, Goripalayam, Tallakulam, Madurai North, Madurai, Tamil Nadu, India, 625002
Need clarification about your information?
Contact BluePeak E-com if you have a privacy question, grievance or request concerning personal information.